DEADLINE – EXCLUSIVE: Hulu has opted not to proceed with two pilots, drama Less Than Zero and comedy Search and Destroy.

Less Than Zero, based on Bret Easton Ellis’ novel, hailed from Ellis, Greenleaf creator Craig Wright and Fox 21 Television Studios. Adapted by Wright and directed by Brett Morgan, Less Than Zero followed Clay (Austin Abrams), a college freshman returning home for Christmas to spend time with his ex-girlfriend and his friend who struggles with addiction.

“It was a tonally very ambitious but ultimately it didn’t feel like the elements came together,” Hulu SVP Craig Erwich told Deadline.

While some premium/streaming networks like Netflix only do straight-to-series orders, Hulu employs both that and the traditional pilot model and is planning to continue to do so.

“The pilots versus series, a lot of factors go into that decision, and we make the decision based on the individual circumstances around each of these projects,” Erwich said. “There are some projects that require more tonal proof of concept; sometimes we prefer to do a pilot to see if we can get it right.”